We get this question all the time.., "Why should I invest in video marketing over other lead-generation methods?" The answer is simple. It all comes down to understanding the basics of a sales funnel.
In this blog, I am going to explain the basics of a sales funnel and why having a fancy top-of-funnel video is important.
The Basics of a Sales Funnel
A sales funnel represents the transformative journey a potential customer will embark on, starting at the initial stage of awareness ultimately leading to a conversion. A strong marketing strategy is essential for an effective and successful sales funnel, one will not work without the other.
A basic yet powerful sales funnel looks something like this:
Awareness represents the first impression a potential customer will have on your business, and we all know how important first impressions are. This leads me to the importance of building your brand with a top-of-funnel video.
You Should Prioritize Video Marketing
Humans by nature are very cautious people and they won't interact with your business until they one, trust you, and two understand the benefit of your product or service. A top-of-funnel video builds trust and will subsequently make all other marketing methods more effective.
For example, let's say you're interested in spending money on a local event to network with potential clients. Depending on the scale of the event, you're probably going to compete with 10-50 other businesses for valuable interactions. So what's going to make you stand out? People are much more likely to talk to you if they already know who you are.
Building your brand image through a standout video that grabs attention in your marketplace will separate you from your competition and increase interactions.
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